Brandnamic at Gastroforum Allgäu 2023

Gastroforum Allgäu 2023: a meeting point for people with ideas

“Growing together” – this was the motto when representatives of the gastronomy, hotel, and tourism management industries came together at Gastroforum Allgäu (GFA) for the first time on 25 January 2023. Brandnamic was in attendance as a partner and made its mark on the forum: “The logo and communication concept designed by Brandnamic worked absolutely superbly,” said Hannes Heidegger, consultant at Brandnamic.

Moving into the future together

“The Gastroforum is a really exciting platform where solutions to current challenges are sought together and as a collective. That resulted in a lot of interesting ideas,” reported Marilena Grünfelder, consultant at Brandnamic.

The agenda of the first Gastroforum Allgäu included both motivational talks on the future of the industry and idea workshops, where participants had the chance to share their experiences in areas such as digitalisation, current trends, and sustainability and to work on possible solutions. The aim of the Gastroforum is to inspire the regional gastronomy and hotel trade to shape the industry together. Case studies were shared to encourage further thought and provide best practice to follow, and new approaches were developed, with the focus on exchanging ideas on an equal footing.

The highlight: the presentation of the Zötler innovation prize

The prize, sponsored by the Zötler independent brewery, awards innovative, sustainable, and future-oriented projects in the tourism industry in Allgäu and the surrounding area. This year’s winner was Berggasthof Sonne in Sonthofen. The hotel impressed the jury with its extraordinary concept: People who need care and their carers can spend their holiday together here. Berggasthof Sonne is excellently equipped and tailored to the needs of its guests. Professional staff guarantee first-class medical care, while both the people who need care and their carers enjoy rest and relaxation.