Sports, nature, cuisine, and lifestyle in the Hangl world

What makes the Hangl world stand out? Endless opportunities for those seeking a unique combination of sport, shopping, cuisine, and holiday. And that’s exactly the focus of the rebranding process of the Hangl world.

Chic flair and warm Alpine hospitality

Our goal

Two hotels, a campsite, different restaurants, various duty-free shops, two fuel stations, a ski school, and a bike academy: the Hangl world includes all that. Thanks to a coherent overall image, both structured and overarching, the individual companies are to be given a consistent character. The visions and values of the Hangl family should run like a red thread through the website, without restricting the flexibility of the individual companies.

Our mission

The Hangl world is unique and versatile. This is what should clearly transpire from the new website. The values that characterise the Hangl world are family, enthusiasm, the link between tradition and innovation, sustainable development, and sport. And these are precisely the values that the brand must convey, in order to tell stories and make customers dream.

By giving each company its own logo, aligned graphically with the main logo, they’re presented individually and yet still show that they belong together. On a linguistic level, elements such as Swiss quality, the friendliness of the people of Samnaun, as well as the chic atmosphere, and typical Alpine hospitality are emphasised, with the slogan: “Swiss lifestyle – since 1925”.

The new linguistic and graphical style are displayed on the new websites. The requirements were: user-friendliness, simple design, a structured overview, and efficient search engine optimisation to make the website easy to find.

The new brand identity is not restricted to online, but is also used in print: in advertorials, on shopping bags, on posters and tour maps of the Hangl Bike Academy & Rental, and in other advertising materials.