Holiday treasures in the land where lemons bloom

Shimmering silver olive trees, unspoilt bays, striking rocky outcrops, and golden sandy beaches. Palinuro is a place that has many stories to tell. Stories that are perfectly emphasised by the rebranding of C&C Hotels.

A place of myths and legends

Nestled in southern Italy’s Campania region, Cilento unfolds along the crystal-clear Mediterranean. The Cerullo family, who call this place home, describe it as a treasure trove embraced by reefs, headlands, and idyllic bays. Tucked away amidst this seaside sanctuary are three one-of-a-kind holiday experiences:

Perched atop the Cilentan coastline, the Grand Hotel San Pietro embodies luxury amidst breathtaking vistas. Elegant rooms with panoramic sea views welcome guests, while the infinity pool and private beach offer unparalleled relaxation. Culinary delights await at La Prua restaurant, where locally-sourced ingredients from the hotel’s organic farm are transformed into exquisite dishes.
Marking the genesis of C&C Hotels, Santa Caterina Hotel stands as a testament to rich hospitality traditions. Steeped in 50 years of history, the hotel offers comfortable accommodations, delectable Mediterranean cuisine, and the Da Siena bar, renowned for its handcrafted gelato. Guests are captivated by the hotel’s idyllic seaside setting and panoramic views.
Odissea Camping Village seamlessly blends glamping with an authentic nature retreat. Nestled amidst a verdant pine forest and directly facing the sea, guests can experience the thrill of camping without compromising on comfort.

Our goal

The goal was to develop a fresh, unified brand identity for the group, attracting both new guests and direct bookings. Brandnamic’s individualised and impactful marketing tools and services played a key role in achieving this. Their solutions streamline operations and facilitate direct communication with guests.

Our mission

Despite the diverse nature of the hotels and campsite, a consistent approach was created across all establishments, encompassing both text and design. As part of the rebranding process, the project team developed logos for the three accommodation providers, as well as for La Prua restaurant and Da Siena bar and gelateria. These logos served as the foundation for a sophisticated website that provides a stylish and prominent platform for the hotels and restaurant operations, while also encouraging guests to make bookings.

How we reached our goal

Pietro Cerullo, C&C

Upon viewing the completed project, I was utterly thrilled. When the final product perfectly captures one's vision, it's an overwhelming surge of pure joy.