So sunny. So delicious. Soley.
Fine suites. Fine stay.
Our goal
Keeping the core of the hotel, while giving it a more modern and fresh look: That was the wish of the new owner Moritz Neuwirth. What was particularly important for him: the sunny location in the centre of Brixen and the unique architecture. Sparkling, stylish, and young, that was the vibe he was looking for. That’s when our ideas started to flow.
Our mission
The Designhotel Pupp had already made a name for itself in Brixen. With the change of ownership, the roots of the hotel were to be retained, but the hotel was to be given a modern and fresh touch. The adults-only concept was retained, just like the architecture and the exhibited pieces of art that are still the highlights of the hotel. What changed was the name and the design, in short its image. The new name and claim should reflect the sunny position in the centre of Brixen, while the design should underline the style of the suites. The media design and texting team that worked at this project started thinking, brainstorming, drawing, and writing. And the result speaks for itself! The new image of Soley Suites and restaurant is trendy, playful, joyful, authentic, and fresh, and it reflects to 100% the host Moritz.
How we reached our goal
Naming of the hotel and restaurant | Claims | Logo | Website | Brand manual | Korrespondenzmanager | Getavo | Photo shoot | Annual marketing plan
“It’s inspiring to see how something established transforms, develops, and finally shines in new glory – just like the caterpillar that turns into a butterfly. Soley now shines like the sun.”
