Brandnamic
The team at your agency for hotel marketing

Creative, clever, competent minds

Each member of the Brandnamic team is an expert in their respective field – and part of something bigger at our colourful agency for hotel marketing! We’re a large, diverse bunch of creative, clever, bubbly, inventive, talented minds who put their personality, ideas, and natural dynamism into their work. We know: Every idea starts with a person. And that’s why working at Brandnamic is much more than just a job. It’s brand-hot.

Advertising
Hotel consulting
Customer service
Media design
Project management
Copywriting
Corporate communications
Administration
Web
Management Team
Management

Team Advertising

The team at your agency for hotel marketing
Team Leader Advertising
Silvia Verginer
The team at your agency for hotel marketing
Leader Search Engine Marketing and Social Media Campaigns
Hannes Kinigadner
The team at your agency for hotel marketing
Leader Search Engine Optimisation
Giuseppe Parisi
The team at your agency for hotel marketing
Media Planner
Allison Nardon
The team at your agency for hotel marketing
Media Planner
Carolin Reifer
The team at your agency for hotel marketing
Media Planner
Janine Gufler
The team at your agency for hotel marketing
Media Planner
Julia Kallweit
The team at your agency for hotel marketing
Media Planner
Petra Augschöll
The team at your agency for hotel marketing
Media Planner
Sara Angerer
The team at your agency for hotel marketing
Media Planner
Sarah Hofer
The team at your agency for hotel marketing
Media Planner
Teresa Mayr
The team at your agency for hotel marketing
Media Planner
Verena Delponte
The team at your agency for hotel marketing
Media Planner
Victoria Priller
The team at your agency for hotel marketing
Visual Content Creator
Nikolaj Bielov
The team at your agency for hotel marketing
Visual Content Creator
Daniel Miotto
The team at your agency for hotel marketing
Social Media Content Creator
Karin Senn
The team at your agency for hotel marketing
Social Media Content Creator
Nadia Rabanser
The team at your agency for hotel marketing
Campaign Manager Social Media
Josephine Jais-Münch
The team at your agency for hotel marketing
Campaign Manager Social Media
Katharina Mayr
The team at your agency for hotel marketing
Campaign Manager Social Media
Jonas Sparber
The team at your agency for hotel marketing
Campaign Manager SEA
Laura Puntaier
The team at your agency for hotel marketing
Campaign Manager SEA
Marco De Crescenzo
The team at your agency for hotel marketing
SEO Specialist
Max Salcher
The team at your agency for hotel marketing
Campaign Manager SEA
Elias Colangelo
The team at your agency for hotel marketing
Campaign Manager SEA
Niklas Kemenater
The team at your agency for hotel marketing
SEO Specialist
Fabian Lechner
The team at your agency for hotel marketing
SEO Specialist
Ramon Zemmer
The team at your agency for hotel marketing
Tracking Specialist
Dominik Puner
The team at your agency for hotel marketing
Tracking & Data Analyst
Friederike Losch
The team at your agency for hotel marketing
Tracking Specialist
Mattia Finke

Team Hotel consulting

The team at your agency for hotel marketing
Owner & CEO
team.gasser@brandnamic.com
Hannes Gasser
The team at your agency for hotel marketing
Owner & CEO
team.oberhofer@brandnamic.com
Michael Oberhofer
The team at your agency for hotel marketing
Consultant & Team Leader
team.heidegger@brandnamic.com
Hannes Heidegger
The team at your agency for hotel marketing
Consultant & Team Leader
team.gruenfelder@brandnamic.com
Marilena Grünfelder
The team at your agency for hotel marketing
Consultant & Team Leader
team.stein@brandnamic.com
Thomas Stein
The team at your agency for hotel marketing
Sales Consultant
Cosimo Panozzo
The team at your agency for hotel marketing
Consultant
team.rossi@brandnamic.com
Elisabetta Rossi
The team at your agency for hotel marketing
Sales Consultant
team.haas@brandnamic.com
Fabian Haas
The team at your agency for hotel marketing
Consultant
team.kager@brandnamic.com
Harald Kager
The team at your agency for hotel marketing
Consultant
Felix Gamper
The team at your agency for hotel marketing
Consultant
team.casmiri@brandnamic.com
Matteo Casmiri
The team at your agency for hotel marketing
Business Development Manager
Stephan Kohl
The team at your agency for hotel marketing
Sales Consultant
Michaela Kronbichler
The team at your agency for hotel marketing
Sales Consultant
Paula Rübsamen
The team at your agency for hotel marketing
Sales Consultant
Stephanie Gutschmidt

Team Customer service

The team at your agency for hotel marketing
Team Leader Customer Service
Kora Seifert
The team at your agency for hotel marketing
Division Manager Productsupport
Marion Weissensteiner
The team at your agency for hotel marketing
Product Manager
Martina Prota
The team at your agency for hotel marketing
Product Manager
Sarah Posch
The team at your agency for hotel marketing
Product Manager
Tobias Kainzwaldner
The team at your agency for hotel marketing
Productmanager
Tobias Stenico
The team at your agency for hotel marketing
Software Developer
Barbara Reiner
The team at your agency for hotel marketing
UI/UX Software Produktdesigner
Fjorelo Habibaj
The team at your agency for hotel marketing
Product Support
Anna Huber
The team at your agency for hotel marketing
Product Support
Anna Verginer
The team at your agency for hotel marketing
Product Support
Claudia Supplieth
The team at your agency for hotel marketing
Productsupport
Fatima El Maachi
The team at your agency for hotel marketing
Product Support
Johanna Ranigler
The team at your agency for hotel marketing
Product Support
Klaudia Obexer
The team at your agency for hotel marketing
Product Support
Lena Wurzer
The team at your agency for hotel marketing
Project planner & Product support
Luana Dallapiccola
The team at your agency for hotel marketing
Product Support
Lucia Vigliotti
The team at your agency for hotel marketing
Produktsupport
Nadia Mair
The team at your agency for hotel marketing
Product Support
Sara Fink
The team at your agency for hotel marketing
Product Support
Simone Rauch
The team at your agency for hotel marketing
Product Support
Simone Scherlin
The team at your agency for hotel marketing
Product Support
Stefanie Zelger
The team at your agency for hotel marketing
Product Support
Tamara Köck

Team Media design

The team at your agency for hotel marketing
Team Leader Media Design
Ralf Kohler
The team at your agency for hotel marketing
Creative Director
Alexandra Fössinger
The team at your agency for hotel marketing
Project planner
Alina Passler
The team at your agency for hotel marketing
Project planner
Vera Nussbaumer
The team at your agency for hotel marketing
Media Designer
Georg Erschbamer
The team at your agency for hotel marketing
Media Designer
Gernot Hasler
The team at your agency for hotel marketing
Media Designer
Irene Reiterer
The team at your agency for hotel marketing
Media Designer
Johanna Mair
The team at your agency for hotel marketing
Media Designer
Peter Wellenzohn
The team at your agency for hotel marketing
Media Designer
Roberta Leni
The team at your agency for hotel marketing
Media Designer
Sandra Prantner
The team at your agency for hotel marketing
Media Designer
Sarah Mitterrutzner
The team at your agency for hotel marketing
Media Designer
Verena Bacher

Team Project management

The team at your agency for hotel marketing
Project Manager & Division management
Elisabeth Tasser
The team at your agency for hotel marketing
Project Manager & Division management
Heidi Sulzenbacher
The team at your agency for hotel marketing
Project Manager & Division management
Stephanie Hasler
The team at your agency for hotel marketing
Process manager
Natali Schöpf
The team at your agency for hotel marketing
Project Manager
Alessandra Cadamuro
The team at your agency for hotel marketing
Project Manager
Barbara Pedratscher
The team at your agency for hotel marketing
Project Manager
Damiano Ferratello
The team at your agency for hotel marketing
Project Manager
Elena Lanthaler
The team at your agency for hotel marketing
Project Manager
Elisabeth Auer
The team at your agency for hotel marketing
Project Manager
Evi Valentin
The team at your agency for hotel marketing
Project Manager
Franziska Premstaller
The team at your agency for hotel marketing
Project Manager
Hannah Kirchler
The team at your agency for hotel marketing
Project Manager
Isabel Zorzi
The team at your agency for hotel marketing
Project Manager
Jonas Steinmair
The team at your agency for hotel marketing
Project Manager
Maria Wieser
The team at your agency for hotel marketing
Project Manager
Marion Obrist
The team at your agency for hotel marketing
Project Manager
Nora Pramstaller
The team at your agency for hotel marketing
Project Manager
Sara Serra
The team at your agency for hotel marketing
Project Manager
Selina Rabensteiner
The team at your agency for hotel marketing
Project Manager
Simon Raffeiner
The team at your agency for hotel marketing
Project Manager
Verena Polli

Team Copywriting

The team at your agency for hotel marketing
Team Leader Copywriting & Translation
Barbara Zöll
The team at your agency for hotel marketing
Creative Director
Alexandra Fössinger
The team at your agency for hotel marketing
Project planner
Alina Passler
The team at your agency for hotel marketing
Project planner
Vera Nussbaumer
The team at your agency for hotel marketing
Copywriter & Translator
Alina Krüger
The team at your agency for hotel marketing
Copywriter & Translator
Christiane Unglert
The team at your agency for hotel marketing
Copywriter & Translator
Daniela Haas
The team at your agency for hotel marketing
Copywriter & Translator
Evelyn Wieser
The team at your agency for hotel marketing
Redattrice & Traduttrice
Irene Ferrara
The team at your agency for hotel marketing
Copywriter & Translator
Lisa Hoggard
The team at your agency for hotel marketing
Copywriter & Translator
Ludovica Esposito
The team at your agency for hotel marketing
Coypwriter & Translator
Marina Niccolini
The team at your agency for hotel marketing
Copywriter & Translator
Sophie Bachmann
The team at your agency for hotel marketing
Copywriter & Translator
Victoria Morandell
The team at your agency for hotel marketing
Proofreader
Miriam Pircher

Team Corporate communications

The team at your agency for hotel marketing
Team Leader Customer Service
Kora Seifert
The team at your agency for hotel marketing
Marketing Assistant & Corporate Communications
Sonia Chizzali
The team at your agency for hotel marketing
Product Manager Brandnamic Academy
Nora Schmidt
The team at your agency for hotel marketing
Marketing Assistenz
Elena Marin
The team at your agency for hotel marketing
Marketingmanager Brandnamic Academy
Stefanie Bohle
The team at your agency for hotel marketing
Hotelcoach Brandnamic Academy
team.ganterer@brandnamic.com
Stephanie Ganterer

Team Administration

The team at your agency for hotel marketing
Owner & CEO
team.prader@brandnamic.com
Matthias Prader
The team at your agency for hotel marketing
Team Leader Administration
Dietmar Pattis
The team at your agency for hotel marketing
Business Process Managerin
Carmen Marcher
The team at your agency for hotel marketing
M&A Assistant CEO
Patrick Brunner
The team at your agency for hotel marketing
Human Relations
Magdalena Faltner
The team at your agency for hotel marketing
Human Relations
Jana Höllrigl
The team at your agency for hotel marketing
Human Relations
Thomas Prosch
The team at your agency for hotel marketing
Frontoffice
Elisa Zanchetta
The team at your agency for hotel marketing
Frontoffice
Lena Oberrauch
The team at your agency for hotel marketing
Frontoffice & Sales Consultant
Marion Schrott
The team at your agency for hotel marketing
IT & premises
Markus Oberhofer
The team at your agency for hotel marketing
Controlling & Human Relations
Nathalie Dissertori
The team at your agency for hotel marketing
Administration & Human Resource Managment
Hildegard Egger
The team at your agency for hotel marketing
Administration & Human Resource Managment
Simon Guichard
The team at your agency for hotel marketing
Accounts & Administration
Annalena Clementi
The team at your agency for hotel marketing
Accounts & Administration
Marion Leitner
The team at your agency for hotel marketing
Accounts & Administration
Stephanie Senn
The team at your agency for hotel marketing
Brandnamic Campus Support
Agnes Putzer
The team at your agency for hotel marketing
Brandnamic Campus Support
Christine Putzer
The team at your agency for hotel marketing
Brandnamic Campus Support
Dorothea Zelger
The team at your agency for hotel marketing
Brandnamic Campus Support
Egon Insam
The team at your agency for hotel marketing
Support Brandnamic Campus
Helga Karbon
The team at your agency for hotel marketing
Brandnamic Campus Support
Reinhilde Gostner
The team at your agency for hotel marketing
Brandnamic Campus Support
Sara Tratter
The team at your agency for hotel marketing
Brandnamic Campus Support
Zaneta Kurtovic
The team at your agency for hotel marketing
Caretaker
Tobias Lerchegger
The team at your agency for hotel marketing
Styling Nook Hairdresser
Martina Stampfl

Team Web

The team at your agency for hotel marketing
Team Leader Web
Robin Oberhollenzer
The team at your agency for hotel marketing
Technical Manager
Peter Huber
The team at your agency for hotel marketing
Assistant Team Leader & Content Manager
Kathia Grüner
The team at your agency for hotel marketing
Project planner
Emma Fulterer
The team at your agency for hotel marketing
Content Manager
Andrea Untermarzoner
The team at your agency for hotel marketing
Content Manager
Katharina Vieider
The team at your agency for hotel marketing
Content Manager
Lea Blasbichler
The team at your agency for hotel marketing
Contentmanagerin
Sarah Pfattner
The team at your agency for hotel marketing
Web Developer
Anastasia Haller
The team at your agency for hotel marketing
Web Developer
Fabian Stürz
The team at your agency for hotel marketing
Web Developer
Federico Garbellini
The team at your agency for hotel marketing
Web Developer
Jessica Hofer
The team at your agency for hotel marketing
Web Developer
Markus Mair
The team at your agency for hotel marketing
Web Developer
Fabian Stürz
The team at your agency for hotel marketing
Web Developer
Lukas Astner
The team at your agency for hotel marketing
Web Developer
Matthias Ulpmer
The team at your agency for hotel marketing
Web Developer
Rafael Steiner
The team at your agency for hotel marketing
System Administrator
Gernot Weithofer
The team at your agency for hotel marketing
System Administrator
Mattia Dorigatti
The team at your agency for hotel marketing
Software Developer
Julian Mair
The team at your agency for hotel marketing
Software Developer
Julian Stricker
The team at your agency for hotel marketing
Software Developer
Jonas Wieser

Management Team

The team at your agency for hotel marketing
Team Leader Administration
Dietmar Pattis
The team at your agency for hotel marketing
Team Leader Customer Service
Kora Seifert
The team at your agency for hotel marketing
Leiter Operations
Oliver Schenk

Management

The team at your agency for hotel marketing
Owner & CEO
team.gasser@brandnamic.com
Hannes Gasser
The team at your agency for hotel marketing
Owner & CEO
team.oberhofer@brandnamic.com
Michael Oberhofer
The team at your agency for hotel marketing
Owner & CEO
team.prader@brandnamic.com
Matthias Prader

Stay tuned!

Cool projects, inspiring ideas, and real agency life are worth a social media post or two. Stay tuned to Brandnamic Campus life and take a peek: at our creative chaos, our organised melting pot of ideas, and our various events.

Our portfolio from A to Z
A
Advertising

The world of advertising is colourful, multimedia, and takes place across multiple channels. Whether it’s online or offline, with a carefully devised marketing plan by the experts in our Advertising team, your message will reach your target group without wastage.

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Alpine Pearls

Alpine Pearls is a network of 19 holiday destinations in five Alpine countries for car-free holidays. Cooperation management by Brandnamic.

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B
Belvita Leading Wellnesshotels Südtirol

The leading wellness hotels in the Belvita Leading Wellnesshotels Südtirol cooperation group are found in the most beautiful locations throughout South Tyrol. Each member hotel is unique, and yet they all have one thing in common: They offer their guests exclusive wellness in South Tyrol. Cooperation management by Brandnamic and Kohl & Partner.

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Bing

Bing (or Microsoft Bing, to be more precise) is an internet search engine.

Brand Building

The goal of all marketing campaigns is to turn a business, product, or service into a brand (branding).

C
Campaign management

Our experts create the perfect mix of marketing instruments as part of a marketing plan. Your business’s presence is created using innovative marketing measures and strategic campaigns – on- and offline. You receive support from plan development to implementation of the measures and regular success monitoring. 360° marketing made by Brandnamic.

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Claim

A claim is the advertising slogan of a hotel or business. It is a sentence or phrase that is firmly associated with the brand name and sums up the strategic core concept of a brand. “Campaign claims” can also be created for the duration of a time-limited advertising campaign.

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Communication

Communication is the exchange of information between senders and receivers. Businesses generally communicate externally (with guests and customers, media, suppliers, partners, investors, public institutions) and internally (with employees). Communication has a significant impact on the reputation and brand image of a business.

Communication concept

A communication concept lays the groundwork for a consistent, convincing corporate identity in a business’s texts and images, as well as being a guideline for all communication methods – online and offline. Our team works with you to find ideas, develops creative concepts, and plans individual measures. The intelligent timing of publication in target-group-specific media as well as professional design and emotional texts are what make your communication a success.

Content creation

Content creation consists of three steps: finding a topic – deciding how and in what format the topic will be presented for the target audience (text, picture, video, or a combination of the three options) – publishing the content on a selected channel. The goal: to gain attention and engagement from the target group.

Content marketing texts

Content marketing is more than just a trend. It’s about standing out from the crowd, feeding readers with stories, and building a rapport, thereby gaining customers and ultimately boosting revenues. Presenting good content in an attractive package is already half the battle. Our copywriters will help you to find and tell your story.

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Cooperation groups

Together with renowned consulting firm Kohl & Partner, Brandnamic is responsible for the management and administration of three cooperation groups: Alpine Pearls, Belvita Leading Wellnesshotels Südtirol, and Familienhotels Südtirol.

E
Editorial plan

In an editorial plan (e.g. for social media platforms), all information about content marketing is gathered in one place and pooled together. The requirements from the content strategy can be made accessible to the entire team in a clear way and structured according to channels and the most important events.

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eHotelier

The eHotelier supports users in sending professional e-mail correspondence.

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E-mail marketing

E-mail marketing is a form of online marketing. The target audience receives information by e-mail. The advantage: It’s cost-effective, easy to implement, and has little wastage. The requirement: a well-tended address database and interesting content.

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Enquiry management

The Brandnamic enquiry management (which can be incorporated directly into your website as a widget) transfers enquiries directly into your hotel management program. Laboriously entering data by hand is no longer necessary, input errors no longer occur. An efficient and elegant solution.

F
Familienhotels Südtirol

Familienhotels Südtirol is a cooperation group of 25 South Tyrolean hotels that specialise in hosting families. Group management by Brandnamic and Kohl & Partner.

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G
GDPR

The General Data Protection Regulation (GDPR for short) regulates the processing of personal data by private and public institutions and organisations throughout the EU. Its goal: to protect data and maintain the free movement of data within the EU. The Zerberus online tool lets you correctly and transparently obtain the required consent from your guests for data processing.

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Graphic design

Graphic design includes all the graphic elements that form your business’s corporate identity: logo, colours, design of print materials, web design, goodies, and much more. All the independent parts fit together like well-oiled cogs and make a significant contribution to your brand.

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Guest correspondence

From offers to follow-up e-mails, from chat messages to phone calls: Guest correspondence has many facets. Brandnamic knows them all and creates a tailor-made portfolio to enable you to correspond efficiently with your guests.

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Guest journey

The guest journey means all contact points that a guest has with a hotel from the search and inspiration phase to booking and their stay, right through to the post-travel phase. Our consultants will be happy to support you in developing your guest journey.

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H
Holiday calendar

The Brandnamic holiday calendar offers a compact overview of the holiday periods in Italy, Germany, Austria, and Switzerland, as well as other European countries. Ideal for fine-tuning your offer and advertising plan.

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Hotel coaching

Repositioning your business, organising HR processes more efficiently, or developing innovative strategies – we provide you with advice in all those areas as part of hotel coaching.

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I
Image film

An image film is a short film that presents a business, product, or hotel. We create all kinds of videos for marketing purposes, tailor-made for you. You can find more information here.

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Influencer marketing

Influencers are people that regularly publish content they’ve created on social platforms such as Instagram or Facebook and interact with their followers. These content creators usually specialise in specific fields. Especially popular: travel, fashion, food, and beauty.

Instagram

Instagram is a social network that was created in 2010 and focuses on sharing photo and video content. We support you in setting up, maintaining, and developing your Instagram account. To achieve this, we offer you:

J
Job landing page

A job landing page is a website that an interested user is taken to via a search engine or ad. The page has a strictly defined purpose: to impress potential candidates with the employer and inspire them to apply. For example: Brandnamic jobs

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K
Korrespondenzmanager

The Korrespondenzmanager enables you to send professional e-mails and sophisticated guest correspondence that is perfectly adapted to your corporate design and language.

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L
Landing page

A landing page is a small, compact website that users are taken to via a search engine or ad. Its aim is to inspire users to take a specific action (conversion), e.g. a holiday enquiry, product sales, or lead generation. Our Web team creates landing pages for you that are totally user-friendly and provide top flexibility when advertising what you have to offer.

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Leadership coaching

In the Brandnamic Masterclass on the subject of leadership run by the Brandnamic Academy, managers-to-be learn how to master their new role. Focus areas: communication, leadership style, team building, conflict management.

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Linkedin

Linkedin is a social network that focuses on cultivating business contacts and exchanging professional, expert knowledge.

Logo

Businesses, products, and football clubs are represented by a symbol, their very own logo. A logo is a distinguishing feature and can develop into a seal of quality. This makes it all the more important for it to have high recognition value. We design distinctive logos to represent your hotel or business.

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M
Marketing automation

Marketing automation is a technology that helps to manage marketing processes and campaigns across various channels.

Marketing cloud

A marketing cloud analyses, automates, and coordinates your marketing measures with guests and customers across various channels in one tool. To achieve this, all guest and customer data is stored in a central database and individually adapted messages are sent to the right recipients via the right channels at the right time.

Masterclass

The Brandnamic Academy offers Brandnamic Masterclasses for knowledge-hungry learners. These intensive courses on topics to do with marketing, leadership skills, or human resources are held in small groups either online or in attendance on the campus.

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Meta Ads

Well-positioned Meta ads (ads on the Google search engine) produce measurably more enquiries and bookings. The experts on our Advertising team will create a tailor-made plan for your success.

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N
Naming

Naming is the complex creative process during which a name is developed for a business, product, or service. The experts in the Copywriting team are responsible for namings à la Brandnamic.

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New construction

A comprehensive marketing concept begins before the foundation stone is laid. Experience has shown how important it is to involve our competent hotel consultants as early as the idea and conception stage.

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Newsletter

Newsletters are e-mails that are regularly sent to everyone who wishes to be kept informed of a business’s latest news. The condition: having explicit consent to these being sent.

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O
Onboarding

Onboarding is a defined process which helps to integrate each new employee into the business as smoothly as possible.

Online marketing

All marketing activities that are carried out on the internet or social platforms to position a business, offer, or brand on the digital market are grouped under the term online marketing. These include: search engine marketing, e-mail and newsletter marketing, social media marketing, etc.

Out-of-home advertising (OOH)

OOH stands for out of home and refers to advertising measures in public spaces (e.g. bus stops, billboards, etc.). Whether they’re digital or analogue, when displayed in the right places, out-of-home campaigns are unbeatable when it comes to reach and acceptance. Our pros take care of your public image.

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P
Partner

Brandnamic is both a competent sales and interface partner. Together with Yanovis, our experts implement software solutions that simplify your work processes. With our internal sales team and profound market knowledge, we’re constantly expanding our portfolio of useful tools. By hoteliers for hoteliers.

Photo shoots

Professional photo and video shoots literally show your business in the best light.

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Pinterest

On Pinterest, users collect graphics, videos, and ideas of all kinds, which are linked on online pinboards on the platform. The aim is to exchange ideas on interests and hobbies and find inspiration with the help of the visual search engine.

Positioning concept

You can only find your way if you know where you’re going. Asking why is therefore essential for a business’s success. When developing a positioning concept, we ask ourselves this question together, conduct various business and market analyses, and use these to define the ideal positioning for you and concrete goals that lay the groundwork for all marketing measures.

Programmatic ads

Programmatic ads mean purchasing and optimising automated digital campaigns. Here, it’s not a case of people negotiating with each other, but rather of people negotiating with artificial intelligence, increasing transparency and efficiency for both parties.

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Promo codes

Promo codes are an attractive tool from the marketing mix to push specifically targeted offers on- and offline. With a smart voucher tool like the Voucher App, part of the Brandnamic Hotel Apps, you can manage the use of promo codes simply and efficiently.

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R
Radio advertising

They can stop looking or click away, but there’s one thing very few people are able to do: stop listening. That’s the reason why radio advertising and digital audio campaigns are so successful – as long as your ad is sent to the right station or platform (e.g. Spotify, RMI, etc.). Our experts paint pictures in listeners’ mind with their words and make sure your ads get heard.

Recruiting

Recruiting means the entire process during which a business searches for and finds suitable candidates for job vacancies. This includes creating requirement profiles, job adverts, reviewing applicants, selecting candidates, conducting interviews, and preparing and negotiating offers, as well as onboarding the new employee.

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Reels

Reels are short videos that users share with followers on Instagram. The combination of video, audio, music sequences, and numerous filters let you work creatively and with an entertainment factor.

S
Script

A script is the text on which films, image videos, trailers, product explanations, and much more are based. We not only write the script, but also support you before, during, and after the entire production of the video.

Segmentation

Putting address lists in newsletter marketing into groups and segmenting them means you can send targeted information to those readers for whom the newsletter content offers real added value. The result: The number of cancellations goes down and rebound rates are reduced.

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SEO

Search engine optimisation of texts ensures a better ranking on search engine results pages.

Slogan

A slogan is a striking advertising catchphrase. It should convey a message in a short, compact form that people directly associate with the brand. We can create a unique slogan for your hotel or business.

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Social Media Wall

A social media wall is the section of a website that (optionally in real time) shows social media posts (Instagram, Facebook, Linkedin, Tiktok, etc.) from a selected profile. The displayed posts are chosen according to defined hashtags. This creates a “best of” format for users, which attractively mixes topics and different types of posts.

Spotify Ads

As part of an audio marketing concept, Spotify ads are an interesting option to reach and impress listeners with a creative message.

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Star rating

Deciding whether or not to pursue a star rating is an essential question for your business. On the one hand, stars help guests orientate themselves, but on the other hand also have associated costs and represent an obligation to guests and the applicable rules. The consultants at Brandnamic will be happy to support you in making this important decision.

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Südtirol Reise

On the online platform Südtirol Reise – made by Brandnamic – guests find the right accommodation for them in South Tyrol, from holiday apartments to luxury hotels, while businesses find an attractive way of reaching guests.

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Support

Supporting you with expertise and dedication is one of our strengths. Contact us and we’ll be happy to help you.

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Sustainability

Sustainable action means using finite resources responsibly with the aim of ensuring that the needs of future generations can also be met. In its first sustainability report, Brandnamic takes on this responsibility and sets measures to enable it to act in an environmentally, economically, and socially sustainable manner.

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T
Target group

In marketing, target group means the market participants who are interested in a service or product and who are addressed in a targeted manner through advertising measures. All members of a target group need to demonstrate certain, pre-defined characteristics. This means that wastage can be avoided in communications.

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Tiktok

Tiktok is an app created in China in 2016 on which users share short, home-made videos. The 15- to 22-year-old target group in particular creates and shares funny video content. Businesses that wish to use Tiktok as a communication channel should adapt their message to the rules of the platform.

Trade fairs

We regularly attend the following trade fairs: ITB Berlin,Internorga Hamburg, Hotel Bolzano, and “Alles für den Gast” in Salzburg. Would you like tickets? We’ll be happy to send you trade fair tickets upon request.

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Training

In the Brandnamic Academy, you’ll find a wide range of attractive training options from attendance-based courses on the campus to webinars and even individual training for your business.

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Translations

Our Copywriting team puts your thoughts into words. And does so in all the languages that you wish to communicate in. English, German, Italian, French, Spanish, Russian, Swedish, Finnish, Czech … Simply send us an enquiry and we’ll provide you with a professional translation.

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U
USP

USP stands for unique selling point, the thing that makes your service or product stand out from competitors on the market. A sound marketing strategy builds on a business’s USP. Are you looking for your USP? Our Consulting team will support you.

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UX

In the tech world, the letters UX stand for user experience. When creating a website, for example, the thoughts and feelings of a user are considered just as carefully as the requirements for and interaction with the product.

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V
Video and photo concept

What should your photo or video show? What messages should it convey? Which colours, style, and location are preferred? All that and much more needs to be defined in advance to create successful photos and videos. Our team develops video and photo concepts for your big appearance.

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Voucher App

The Voucher App, part of the Brandnamic Hotel Apps, helps you with voucher marketing. It impresses with its ease of use for guests and reception staff, its attractive graphic design, and extraordinary functionality.

Vouchers

Vouchers are a way to generate immediate revenues, offer guests added value, and boost their loyalty to your business. A professional voucher tool supports the reception team and guests alike. Take a look at the Voucher App, the voucher sales app in the Brandnamic Hotel Apps.

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W
Web design

Having a harmonious and user-friendly design is paramount for a website. Our web designers understand the requirements of the worldwide web and make technical gadgets look good with skilful graphic design. Our web designs combine usability and attractiveness. The result is a stylish end product – the ideal platform for high conversion rates.

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Whatsapp

Whatsapp is an online service that enables its users to send messages through the app. Founded in 2009, Whatsapp has been part of Meta since 2014. The Korrespondenzmanager also features a Whatsapp function.

Widgets

Like an app, a widget is an interactive mini application used on smartphones, tablets, or PCs. Weather reports, clocks, or booking systems are incorporated into a website as a widget to keep the website performing as efficiently and quickly as possible.

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Werbung

Die Welt der Werbung ist bunt, multimedial und wird auf vielen Kanälen bespielt. Egal ob online oder offline, mit einem ausgeklügelten Marketingplan der Experten aus dem Bereich Werbung erreicht Ihre Botschaft ohne Streuverluste Ihre Zielgruppe.

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Y
yourskill.guide

To enable you to offer your employees efficient professional development and training, Brandnamic has created an innovative e-learning platform, yourskill.guide. In short, practical, detailed units, employees learn the essentials and gain in-depth knowledge about all tourism-related topics in a multimedia approach.

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Brandnamic Campus

Monday to Thursday: 08.30 a.m. to 12.30 p.m. and 2 p.m. to 5 p.m.
Friday: 08.30 a.m. to 2 p.m.

Perara | Strada Satzl 4 | 39042 Bressanone | Italy

+39 0472 678000
info@brandnamic.com
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Brandnamic Merano

Monday to Thursday: 08.30 a.m. to 12.30 p.m. and 2 p.m. to 5 p.m.
Friday: 08.30 a.m. to 2 p.m.

Via Luis Zuegg 40 | 39012 Merano | Italy

+39 0473 492049
info@brandnamic.com
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Brandnamic Munich

Monday to Thursday: 9 a.m. to 12.30 p.m. and 2 p.m. to 5 p.m.
Friday: 9 a.m. to 2 p.m.

Pickelstraße 4 | 80637 Munich | Germany

+49 (0)89 14903573
info@brandnamic.com
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Brandnamic Campus

Monday to Thursday: 08.30 a.m. to 12.30 p.m. and 2 p.m. to 5 p.m.
Friday: 08.30 a.m. to 2 p.m.

+39 0472 678000
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