Arpuria: excellence through continuous training
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Training that integrates seamlessly into hotel routines
The aim
At Arpuria, excellence is never left to chance – continuous training is the key. We empower our employees to reach their full potential, ensuring they meet the high standards of our hotel.
The implementation
Flexible, practical, and high-quality training – that’s exactly what Brandnamic Academy’s Masterclass provides. Why did Arpuria choose this programme, and what has their experience been? Christoph and Barbara Fahrner share their insights in this interview.
What motivated you to enrol in the Brandnamic Masterclass?
We want to provide our employees with easy and flexible access to high-quality training. The hybrid format of the Brandnamic Masterclass – with in-person sessions at the Brandnamic Campus and online courses – fits perfectly with our needs, especially during peak season.
What expectations do you have for the training of your employees?
Our expectations were high – and they were fully met. The expert speakers present the content in a clear, practical, and engaging manner.
What difficulties arise when implementing staff training programmes?
One of the biggest challenges is without a doubt coordinating course schedules. During peak season, it’s difficult to free up time for all employees at once. This is where the flexible format of the Brandnamic Masterclass proves to be a major advantage.
How have you successfully applied the knowledge gained to your daily work operations?
Step by step. Some learnings can be applied straight away, while others require time to integrate. The training sessions play a key role in fostering reflection and continuous improvement.
What feedback did the participants give?
It was all positive. Our team values the opportunity to grow both personally and professionally, seeing it as a refreshing break from their daily routine. Their enthusiasm and commitment are clear to see.
The services
The positive feedback confirms: Investing in knowledge truly pays off. However, sustainable success relies on a variety of factors – and this is where we come in with our comprehensive solutions in software, marketing, and consulting. For Arpuria, we had the opportunity to deliver the following:
Brandnamic Academy Masterclass membership | Website, Landing page, Job Landing page, Print material, Brandnamic Hotel Apps, Carlito, Korrespondenzmanager, Newsletter system, Voucher App, Marketing planning, SEO (on-page and off-page optimisation), Employer branding