Campaign Manager
With the Campaign Manager, you get a clear overview of all your advertising campaigns and channels. The tool is a key component of the Brandnamic Hotel Apps and lets you track and evaluate the data for all your marketing activities in one place. You can precisely calculate your hotel’s profitability with personalised reports and use all key figures such as ROI and ROAS to give your campaigns’ performance a targeted boost. By segmenting your guest data, you optimise not only your efficiency, but also the costs of your marketing measures. This allows you to target and personalise your marketing to impress and retain guests as well as boost your revenues.
To allow optimal use of the Campaign Manager within the Marketing Cloud, a basic package of Brandnamic Hotel Apps is required, which consists of the DataHub App as the central data management platform, the Cluster App for the segmentation of guest profiles, the Privacy App that ensures communications comply with the GDPR, the Content App for efficient media management, and the Payment App for secure, clear payment transactions.
The benefits at a glance
- Inclusion of online and offline conversions for comprehensive data management
- Cost-effective marketing campaigns thanks to an overview of all performance indicators
- Optimal budget allocation across advertising channels thanks to performance measurement
- Target-group-specific marketing thanks to guest data and profiles
- Targeted and personalised e-mail marketing
- Central administration of all guest data
- Privacy-compliant advertising
Want to learn more?
Our consultants will be delighted to show you the individual options for using the hotel apps in person. We look forward to receiving your enquiry!
